Website Content Writing for Counselors, Written by a Counselor
Your website content, handled—so you can focus on your clients.
Does it feel like everyone else’s website sounds amazing… and yours is stuck in the early 2000s?
You hear other clinicians talk about how “easy” it is to build a beautiful, client-friendly website. And sure enough—their sites look polished, and their content sounds warm, inviting, and human.
Meanwhile, yours feels… choppy. Stiff. Like it’s missing your personality.
You’re stuck between sounding knowledgeable and clinical—or relatable and conversational. You’re not sure which tone is right, or how to strike a balance.
Not that it matters much—because writing your website content has been buried under a mountain of to-dos for ages. Networking, social media, clinical notes, CEUs, sessions… it never ends.
Thinking about your website content feels like a dreaded task—one that never quite makes it to the top of your list. It looms in the background, taking up mental space and draining energy, even in your rare pockets of free time.
How I Write Website Content That Sounds Like You
Imagine this:
✔️ Your website finally sounds like you.
✔️ It’s polished, professional, and speaks directly to the clients you want to work with.
✔️ It reflects your clinical strengths, your values, and your voice.
And best of all—you didn’t have to write a single word.
That’s where I come in.
Hi, I’m Kelli—a therapist and professional copywriter.
Before shifting into therapist-specific writing, I spent over a decade as a Top-Rated Content Marketer on Upwork. I’ve written for brands like Microsoft, Udemy, and Travel Trade Magazine, with work featured on Entrepreneur.com and viewed by thousands.
Today, I use that experience to help fellow therapists clarify their message and build trust with their ideal clients—through strategic, done-for-you website content.
If you’re ready to hand off the writing so you can focus on your practice, I’d be honored to help.
Here’s what past clients have said:
“One of the best writers I’ve found—hard-working and reliable.”
“Kelli is simply one of the best writers I've found! She is exceptionally hard-working and reliable. Hire her—you will not be disappointed.”“She listens deeply and asks the right questions.”
“Kelli carefully listens to me and asks educated questions to purify the copywriting. She's an extremely talented writer and is punctual. I am so happy I found her. Phenomenal work—so jealous of her talent! Will definitely hire her again and again.”
Hi, I’m Kelli!Here’s how we’ll work together:
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Whether you need a full website rewrite or just a few key pages, I offer flexible packages to fit your needs.
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I’ll guide you through questions designed to uncover your voice, clarify your niche, and highlight what sets you apart—so your content resonates with the clients you want to reach.
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I’ll get a feel for your natural tone and ask any follow-ups needed to make sure your content sounds like you. I’ll also share keyword recommendations to incorporate based on your location and specialties.
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I’ll deliver clear, client-friendly website copy that reflects your expertise and is formatted for easy upload by you or your web designer.
Targeted website content can help you…
Build brand awareness that reflects your unique voice and values
Establish credibility in your area of expertise
Present a polished, professional image that aligns with the care you provide in session
Stand out in a crowded local or national market
Help prospective clients connect with your personality and approach
Have a strong foundation for future blog posts and ongoing SEO
Drive traffic from social media with clear, confident calls to action
Repurpose content easily across platforms to save time and stay consistent
Done-for-you content means one less thing on your plate—and one big step forward.
Frequently Asked Questions
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I offer three flexible packages based on your needs—from a single page refresh to a full website rewrite. You can view pricing and details on my website, or book a free consultation to talk through what would serve you best.
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You absolutely can! But most therapists find it’s surprisingly hard to write about themselves. It’s tough to strike the right tone, and even harder to see your work from your client’s perspective. That’s where I come in—with a trained ear, strategic clarity, and writing that sounds like you. If you already outsource billing or office cleaning, it might be time to outsource this, too.
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I’ll send you ready-to-publish content that you (or your website designer) can easily plug into your site. If you don’t have a web person, I’m happy to refer you to someone great.
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Most projects take between 2–4 weeks, depending on the scope and how quickly you complete the intake steps. I’ll give you a clear timeline upfront so you always know what to expect.
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All of my packages include one round of thoughtful revision. I want your content to feel true to your voice and values—so if something doesn’t feel quite right, we’ll tweak it so it does.
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Not much! After you choose a package and complete a thoughtful intake questionnaire, we’ll have a quick call so I can get a feel for your voice and approach. From there, I’ll take the writing off your plate and deliver content you can confidently put on your site.
Services
Perfect if you’re just starting out or need a single polished page.
Includes:
One professionally written page (choose from: Homepage, Psychology Today profile, or directory listing)
300–500 words of custom content
One 60-minute voice + strategy call
SEO keyword research tailored to your location and niche
Strategic incorporation of keywords for better visibility
Most popular option—great if you’re ready to present a full, client-friendly site.
Includes:
Homepage content that clearly communicates who you are and who you help
About page that reflects your values, voice, and approach
One specialty service page (e.g., anxiety, couples therapy, EMDR)
SEO keyword research for all pages
One 60-minute voice + strategy call
Content optimized for connection and search engines
Popular
The complete package—perfect for seasoned therapists or those building a robust site.
Includes:
Homepage that speaks clearly to your ideal client
About page that communicates your voice, values, and clinical strengths
Three specialty service pages (e.g., grief, depression, OCD)
One methods page (e.g., somatic therapy, trauma-informed care, CBT)
SEO keyword research for each page
One 60-minute voice + strategy call
Content designed to build trust, boost search visibility, and convert visitors into inquiries
Monthly Add-On Services
Ongoing content support to keep your practice visible, relevant, and SEO-friendly.
Includes each month:
1 custom blog post (based on your niche, specialties, or seasonal topics)
4 social media posts (formatted for both Instagram and Facebook)
SEO keyword research and integration
Built-in calls to action (CTAs) to drive engagement and inquiries
Perfect for therapists who want to stay consistent online—without having to write a single post.
For therapists ready to consistently show up, grow their SEO, and establish lasting authority online.
Includes each month:
4 custom blog posts (1 per week) based on your niche and services
8 social media posts (2 per week), formatted for both Instagram and Facebook
SEO keyword integration to boost visibility and reach
Strong calls to action (CTAs) in every piece of content
Ideal for established or growth-focused practices who want to market consistently—without having to write a word.
The Atlast Project →
“Kelli is a natural leader, very hard working, and lots of fun to work with.”
Former CustomerGet In Touch
If you're interested in working with me, but need a bit more info, complete the form with a few details about your project. I’ll review your message and get back to you within 48 hours.